The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths

The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file . The variables in the survey can be found in the file . We will concentrate on variables 18–25, which reflect how important each of eight different attributes is in the respondent’s selection of a shopping area. Each of these variables has been measured on a scale of 1 (the attribute is not very important in choosing a shopping area) to 7 (the attribute is very important in choosing a shopping area). The attributes being rated for importance are listed below. Examining the relative importance customers place on these attributes can a manager “fine-tune” his or her shopping area to make it a more attractive place to shop. Write a report that applies the under the heading found in . Items that should be included, at a minimum, are a title page, an introduction, a body which answers the questions posed in the problem, and a conclusion paragraph that addresses your findings and what you have determined from the data and your analysis. As with all written assignments, you should have in-text citations and a reference page too. include any tables of calculations, calculated values and graphs associated with this problem in the body of your assignment response. You MUST submit your Excel file with your report. This will aid in grading with partial credit if errors are found in the report. Purchase the answer to view it

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