Question Question 1 5 / 5 pts (TCO 5) _____ is one tool that enables consumers to enjoy media on their own schedule Electronic TV schedule or guide Video streaming

Question Question 1 5 / 5 pts (TCO 5) _____ is one tool that enables consumers to enjoy media on their own schedule Electronic TV schedule or guide Video streaming Image search Question 2 5 / 5 pts (TCO 5) Online advertising is _____ effective than television advertising in creating customer awareness more less equally Question 3 5 / 5 pts (TCO 5) Advantages of a brand community include members are likely to feel more brand loyalty members feel they are part of an exclusive club Both of the above Question 4 5 / 5 pts (TCO 5) The concept of a vook is make interactive videos relevant to the brand embed high-quality video in textual content encourage users to create their own video Question 5 5 / 5 pts (TCO 5) Which of the following is a true statement about acquisition of online customers? Acquisition of online customers can be accomplished only online Acquisition of online customers can make use of both offline and online techniques Is more costly than acquiring offline customers Question 6 5 / 5 pts (TCO 5) Best practices for developing rich media ads include put as much interactivity into the ad as possible understand who your target audience is and how its members use the web do not include a call to action in a rich media ad Question 7 5 / 5 pts (TCO 5) The new “Rising Stars” ad formats were designed because old formats were no longer usable the job of the IAB is to make as many formats available as they can the new formats respond to the need for better brand development ads Question 8 5 / 5 pts (TCO 5) The technique that serves ads to Internet users based on tracking of their Internet activities is behavioral advertising personalized advertising retargeting Question 9 5 / 5 pts (TCO 6) The nature of website objectives will depend on tasks visitors expect to perform on the site the types of hardware and software that will be used how visitors are going to be attracted to the website Question 10 5 / 5 pts (TCO 6) Among the web design elements that create a satisfactory customer experience are dramatic and attention-getting graphics and other visuals multiple navigations aids like breadcrumbs and different colors for followed links pages that have a lot of text and are able to answer all the visitor’s questions Question 11 5 / 5 pts (TCO 6) Overstock com’s success on the web stems from the level of satisfaction with the customer experience on the site its multichannel approach Both of the above Question 12 5 / 5 pts (TCO 6) Typical website objectives include making sales generating sales leads Both of the above Question 13 5 / 5 pts (TCO 6) Among the strategic implications of pervasive computing are marketers must wait for customers to contact them marketers must be able to contact customer near the time and place of purchase content will become less important than context Question 14 5 / 5 pts (TCO 6) True statements about the global mobile environment include some countries have already passed 100% penetration of cell phones mobile is expected to be the dominant method of accessing the Internet in a few years Both of the above Question 15 5 / 5 pts (TCO 6) _____ is one of the strategic drivers of mobile marketing Advertising 1-click payment mechanisms Decrease in consumer concern about the privacy and security of their personal data Question 16 5 / 5 pts (TCO 6) Mobile apps are primarily of interest to young consumers with active lifestyles older, more affluent consumers it depends on the app and the target audience

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