Chapter 9 Exercise. There continues to be a disparity between the advertising dollars spent on reaching TV viewers and Internet users versus the amount of time that is spent interacting

Chapter 9 Exercise. There continues to be a disparity between the advertising dollars spent on reaching TV viewers and Internet users versus the amount of time that is spent interacting with each medium. A large degree of Google’s success is attributable to taking advantage of this large gap. Research to determine (a) TV advertising dollars and Internet advertising dollars spent, and (b) the amount of time spent watching TV versus using the Internet. How has Google taken advantage of this disparity? other major societal trends are forecasted that will continue to shift advertising dollars to new media, and why? Your response should be at least 300 words, single-spaced. Provide references in APA format if necessary. The title page is not needed.

Do you need us to help you on this or any other assignment?


Make an Order Now